The Sequel PR team has an equal measure of high-level PR and marketing expertise.
PR activity needs to complement the overarching marketing communications plan. We take a blended-model approach to marketing, ensuring PR is integrated with above-the-line (i.e. advertising) and other below-the-line (i.e. social media) activations.
Critical to any well-rounded marketing communications strategy is consideration of the emerging digital marketing and social media world. Partnering with a strong communications team is vital if you want your message to be effective and achieve optimal cut-through in an increasingly cluttered market.
Sequel has conceptualised complex integrated communications strategy, worked across all multiple channels and often receives client referrals thanks to its highly creative and successful strategies.
Our goal is to tailor a communications solution that works specifically for a client and our commitment to provide an honest evaluation. We have a budget conscious approach and can work with your own preferred agencies or, if required, refer you within our trusted multi- discipline partner network.
Sequel PR also offers facilitation of marketing workshops or planning sessions that can be effective in helping an internal team take a fresh approach to marketing strategy including mitigating problems and/or identifying goals, tactics or new channels.