A week prior to launch in early December, 2020, Sequel PR was invited to manage the PR for a new tell-all autobiography – My Life: Wally Lewis.

Written with successful author, publisher and sports historian, Steve Haddan, the book is a deeply personal look back on a celebrated but challenging life, that reveals a rare insight into Wally Lewis’ own feelings of vulnerability.

The warts-and-all, access-all-areas version of events on and off the field includes never-before-seen photos and memorabilia from the family archives.

Sequel PR managed a Nine News story, secured two Today Show crosses and a story in The Courier-Mail within a few days,

Sequel PR also facilitated a four-page spread on the book across both The Courier-Mail on a Saturday and The Sunday Mail as well as multiple other print and radio interviews across the country from Tassie to Toowoomba.  Even media from the AFL heartland of Victoria called to chat to “The King”.  


Within a week, Sequel PR had organised a highly effective regional roadshow which generated both book sales and PR across western Queensland.  Wally toured Queensland’s rugby league heartland including Toowoomba, Roma, Springsure and Rockhampton which generated additional TV, print, online and radio coverage.

The book shot to bestseller status before it had launched and Sequel PR ensured a three-print run was sold out before Christmas.