Our Story


Yin and yang in Chinese philosophy explains how opposite or contrary forces can actually be complementary, forming a dynamic system in which the whole is greater than the assembled parts.

Perhaps that explains the enduring success of a business partnership formed in 2000 between a corporate communications professional and a career journalist.

Or maybe it’s just the case that two heads are better than one. Throw in the old “always surround yourselves with people smarter than you” adage and you’re beginning to understand our story.

Sequel PR began as a partnership between Directors Siobhan Dooley and Melissa Watter, trading as Spin Business Solutions and more recently Sequel Communications (Sequel PR for short!).

The initial lofty goal was to earn enough to buy some nice shoes and decent office coffee.

Since then we’ve worked hard to earn a strong reputation locally and nationally as a mid-size communications agency that delivers results.

We lead a dedicated, talented team who ambitiously strive to exceed the expectations of our discerning clients.

We still haven’t mastered good office coffee, but we sure know our way around good strategic communications (and the odd designer shoe sale).