Siobhan has a career spanning more than 20 years in senior management and consulting in areas including marketing, promotions, sponsorship, sales, community engagement and public relations.
Siobhan has managed marketing, brand and communications for more than 300 major corporate and government clients and has an intimate knowledge of the Australian marketing and media landscape. Her strong relationships with senior decision makers in both the media and marketing space provide a distinct advantage to all of her clients.
Conceptualising and implementing clever and effective strategy is her strong suit and she has developed and executed national, state and regionalised strategies in communications, sponsorship and community relations for the likes of CUB, Coles, Greyhound, Suncorp and Coca-Cola.
She was responsible for crisis management of Ansett’s entire Queensland operation for 12 years early in her career and has an enviable reputation in the strategic issues and crisis management space. Siobhan has an extraordinary amount of experience in critical media liaison, management of press conferences, government liaison, speech writing, and internal and key stakeholder communication.
From a family of third-generation publicans, Siobhan has an intimate knowledge of the hospitality sector. Her family also has a growing hotel and motel network in regional Queensland.