rawGROUP HOSPITALITY

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Challenge.

At Sequel PR, we love nothing more than seeing Australian businesses doing great things. So, when the opportunity to work with the dynamic and innovative rawGroup Hospitality, which supports some of the biggest names on the Brisbane food scene, arose it was the perfect fit.


Sequel PR was engaged to supercharge PR, digital & social media communication for Madame Wu, Chu The Phat, Casa Cibo and Beach House Bar & Grill.
 

Coverage.

Our innovative social media strategy drove an almost immediate increase in online bookings, with website click through traffic from Facebook doubling in the first two months alone and the number of clicks on booking buttons increasing by 600%!


Sequel’s creative PR ideas, which included ‘Vegemite and cheese dumplings’ for World Dumpling Day in 2019 and ‘lamington dumplings’ for Australia day 2020 (created by chefs at Chu The Phat) were viral sensations and showcased some of Brisbane’s top restaurants to the world, while local campaigns like a kids pizza making workshop at Casa Cibo for World Pizza Day were a hit in Brisbane media.