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SWIPE LEFT FOR MAYBE AND RIGHT FOR A BABY WITH EGG DONOR APP EEVE


As seen on A Current Affair


First came Addam and now Eeve, an app that offers real-time access to an all-in-one egg donor bank where hopeful recipients can scroll through, swiping left for ‘maybe’ and right for ‘baby’.


“This, the first egg donor tool of its kind in Australia, was developed by City Fertility and comes a year after its sperm donor app, Addam, was born,” said the national fertility group’s CEO and Scientific Director, Adnan Catakovic.


“Eeve empowers couples and individuals to take control of what is often a stressful process for those who require eggs to achieve a pregnancy,” added City Fertility Medical Director and fertility specialist Simone Campbell.


“For a long time now, finding an egg donor has been a lengthy, laborious task, years ago women even resorted to taking out newspaper ads. This tool will make that process much easier and more streamlined,” she said.


The new technology understands patient needs and gives those who don’t produce eggs, can’t use their own eggs, are born without ovaries or individuals and couples who need eggs for surrogacy, a personalised way of building a family, she said.


“All donors listed on the app are clinic-recruited donors aged between 18-32 years, all are altruistic, counselled, screened for medical and genetic conditions and comply with Australian Federal and State legislation.[i]


“Patients are now able to scroll through the list of donors in the privacy of their homes and take their time in choosing the most suitable donor for them,” Dr Campbell advised.


Accessible online and via the app, selecting a suitable donor can be achieved by filtering eye colour, hair colour and height, and then perusing the profiles that fit those preferences, swiping left or right to narrow down the results.


“It’s hard enough to have to deal with infertility, then navigating the process of sourcing an egg donor as well,” said donor recipient Brooke (surname withheld).


“I found my own donor in the end, had there been an app like Eeve available when I was searching it certainly would have made it a lot easier and far less stressful.”


Donors are welcoming the technology too, seeing it as a much easier way of finding a recipient.

“I donate blood, I’m signed up for bone marrow donation and I’m an organ donor, I thought egg donation was another way I could help those who needed it,” said Nicola (surname withheld), who has been a donor for the past 12 months and has been through two egg retrieval procedures.


“If Eeve makes it easier for struggling parents to find the ideal donor, then that is the best possible outcome.”


Statistics show that one in six Australian couples of reproductive age experience fertility issues[ii].


Eeve is designed to assist anyone with infertility issues relating to egg quality and or quantity.

“The sperm donor equivalent Addam was launched by City Fertility this time last year and has been well received, registering more than 8,500 downloads since November 2020,” added Mr Catakovic.


City Fertility was established in 2003, it has nine clinics, more than 70 consulting rooms and 50 doctors Australia wide.


It is part of the CHA Medical Group, a renowned global healthcare network dedicated to advanced research in reproductive medicine and one that delivers an exemplary empathetic, personalised approach to patient care. Eeve can be downloaded from the App or Play stores or accessed online and is free and without obligation. For more details go to www.eevedonorbank.com.au

[i] Victorian legislation restricts residents from sourcing donors from overseas.

[ii] www.access.org.au

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