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Survey shows we can’t live without coffee

Australians would happily give up wine, exercise and television but coffee is non-negotiable, according to a new survey.


More than 500 Australians were surveyed about what they could not forego for a day and more than one-third (36 per cent) nominated coffee, followed by 28 per cent who said their mobile phone was their most prized daily possession.


The respondents, quizzed by survey company PureProfile, revealed chocolate was the easiest to give up with only 2.4 per cent of respondents saying they couldn’t go a day without it, followed by wine (3.6 per cent) and sex (3.6 per cent).


Australians would also give up exercise, reading the news and watching television before forsaking their daily dose of caffeine.


The survey found women were the biggest coffee fans with 19 per cent unable to go without their caffeine fix compared with 17 per cent of men.


As a generation, Baby Boomers (aged 55 – 64) were the least likely generation to forego coffee for a day while Millennials (aged 25- 34) were least likely to give up their mobile phones.


Conducted on behalf of Merlo Coffee, the survey found city and regional Australians were equally committed to their daily coffee routine.


When it comes to people in regional areas, Queenslanders were the least willing to give up coffee compared with areas of News South Wales and regional Victoria.


Across the capital cities, Sydney residents were least willing to give up coffee for a day.


The survey also found 36 per cent of respondents were most likely to catch up with friends over a cup of coffee, compared with 22 per cent who would meet for a beer and 21 per cent for a wine.


Merlo Coffee owner Dean Merlo said coffee had become an integral part of our lives.


“Demand for coffee just keeps increasing in Queensland and Australia,” Mr Merlo said.


“Online sales jumped by more than 30 per cent in the past financial year. Growth in this sector is the reason Merlo opened its $5 million purpose-built warehouse and distribution facility in Brisbane earlier this year.”


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