Communicating in the Christmas Crush
As if the first 11 months of the year weren’t busy enough, the information overflow hits turbo speed in December.
From retailers to politicians, everyone is clambering to spout their end-of-year achievements and spruik their must-have Christmas bargains.
Thanks to the rise-and-rise of social media, there’s really no escape. Not only can your message reach millions of people with just a few clicks but we can all access anything we want to know (or don’t want to know) at any time of the day or night.
For business, the challenge is getting heard above the din; you need to stand out amid the billions of ads, stories, blogs, and posts being fired at consumers every day.
So, how do you gift wrap a message to present it to the world?
Keep it simple
Whether you’re trying to communicate a complex concept or simply looking to drive sales, keep your message short and sweet. People tend to be tired and overloaded at the end of the year. If you offer long, complicated info they will look elsewhere for something easier.
Steal the show
Ramp-up the entertainment factor. That doesn’t mean trivialising your work but it does mean presenting it in a new, creative and fun way.
We all know a picture tells a thousand words and this has never been more valid since the advent of social platforms like Instagram. An image or video or graphic can be the most effective way of telling your story.
Use it or lose it
We’re a fickle bunch. You have seconds to grab any attention, so offer information that’s useful, helpful or beneficial. Making it meaningful will most likely keep them coming back for more.
Practice makes perfect
If you want to make a media appearance (or two), be prepared. Training with industry experts is vital to learn how to make the most of your time in the media sun.