MERLO COFFEE

MerloImage.jpg

Challenge.

In 2018 Merlo approached Sequel PR to “up the ante” for the brand as it pursued an aggressive interstate rollout, product development and wholesale expansion program.


Merlo was keen for Sequel PR to help it change it's PR direction and better leverage its online content marketing, video storytelling and influencer connections, as well as traditional mainstream media pitching. In just six months, Sequel has helped Merlo Marketing Manager to transform not only its ability to tell its own story effectively nationally, but also its capacity to better leverage its many corporate social responsibility and environment objectives.  

Solution.

Sequel has helped the Merlo to transform not only its ability to tell its own story effectively nationally, but also its capacity to better leverage its many corporate social responsibility and environmental objectives.

Coverage.

Sequel helped create enormous media buzz around a partnership with Newstead Brewing to create a bespoke product we dubbed “Pot Shot Ale” as part of a Regional Flavours collaboration.  We also developed online content which was shared and liked by partners around the country as part of RUOK Day, highlighting the importance of men talking to friends about life’s pressures.  We developed a collaboration with Queensland Police Service, the construction industry and RSL to tell stories of men not generally accustomed to talking about issues such as anxiety and depression.  We continue our innovative work with Merlo so watch this space!