Based in Geelong in Victoria, McColl’s has been moving freight across the nation since 1952. McColl’s has more than 430 employees and prides itself on core values of safety, honesty, respect and consistency.


​For the past decade, Sequel PR has been the sole provider of public and media relations, internal communications and crisis management advice to Australia’s biggest independent food and bulk chemical carrier McColl’s Transport.

As well as managing a number of critical incidents, Sequel’s work for McColl’s covers a gamut of responsibilities including (but not limited to):

  • 24 hour crisis management in the event of truck accidents or negative events

  • Formulating and reviewing internal and external communications policies

  • Refining communication with major stakeholder groups, for example Unions

  • Proactive media briefings, interviews and story pitching

  • Event management and promotion e.g. National launch of first multi-screen mobile truck simulator, 60th Anniversary celebrations, opening of new company headquarters

  • Staff media training

  • Graphic design e.g. brochures, logos, branding 

  • Producing print and digital content e.g. quarterly newsletter 

  • Client and staff surveys.