Over the years, Mack Trucks has asked Sequel PR to assist with various public relations projects.
Recently, Sequel PR was selected as the agency to launch the Mack Truck's customised Jimmy Barnes rig to be sold to raise funds for drought relief.
Sequel PR also helped Mack launch Australia’s most expensive truck to the international media. Built for the Sultan Ibrahim Ismail of Johor - this Mack was a tailor-made Mack 'Super-Liner' with an array of super deluxe features including a luxury leisure deck, gold-thread embroidery and a solid gold hood ornament.
Working closely with Mack and the Sultan’s PR team, Sequel coordinated a spectacular launch event in Brisbane’s King George Square, with the beautiful City Hall as backdrop.
Both projects generated significant media interest and ran across national TV, gained international online news interest and generated hundreds of regionalised media stories.