KAILO

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Challenge.

Launch Brisbane’s newest wellness medispa, Kailo, in the $100 million Calile Hotel development on trendy James Street in New Farm and promote the spa’s indulgent treatments, holistic wellness regimes and state-of-the-art cosmetic medical procedures, 

Solution.

Sequel worked with influencers and traditional media to generate coverage across new and traditional platforms, including leading industry and trade publications and websites.

Coverage.

Profiling the pioneering success of the spa’s owner drove coverage in the business pages of The Courier-Mail while showcasing Kailo’s medical director Dr Edwina Morgan generated a wealth of lifestyle media coverage around Kailo’s opening.

 
Sequel has coordinated and managed tailor-made famils for targeted journalists from leading fashion, travel and beauty periodicals and the country’s most influential industry publications and blogs.


Positive messaging, promoting Kailo’s services, products and people, has been seen in local and national publications such as Luxury Escapes, Vogue, Sydney Morning Herald, Brisbane News, RACQ News, Travel Talk, Spa & Clinic and Indulge.

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