FINANCIAL BASICS FOUNDATION'S ESSI MONEY CHALLENGE

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Challenge.

Being a high school teacher is no easy task; they are inundated with information each day, so enticing teachers to take on something new can be a real test. But we like a challenge!


The Financial Basics Foundation is a charity that provides free financial literacy resources to schools, including the annual ESSI Money Challenge – an online game that teaches kids about earning, saving, spending and investing.

Solution.

Sequel PR’s multi-channel approach to promoting the Challenge has helped this important program reach thousands of students across Australia.

We bolstered the editorial interest with a tailored digital campaign, targeting teachers and principals, and built from scratch a downloadable toolkit for teachers, including posters, social media graphics and videos.

Coverage.

Our last media campaign reached more than 1.3 million people, with coverage in new and traditional platforms including Channel 7’s Sunrise program, News Corp titles and the ABC.