We're fortunate to work on big and small projects involving major changes, iconic brands, important projects, landmark events and famous people.
After a fire at the Adels Grove outback tourist park in far north-west Queensland made national news headlines, management of the internationally renowned tourist park turned to Sequel PR to manage media interest in the crisis.
Sequel PR took the reins, allowing the operations team to focus on getting the park operational during peak season. Leveraging both social and editorial media, Sequel helped limit the impacts on the business and ensure Adels Grove could get back to business faster.
Sequel PR has also prepared a winning entry of the 2018 Queensland Outback Tourism Awards for Adels Grove and continues to manage the park’s social media.
RAMSAY HEALTH CARE
One of the world's largest private healthcare companies, Ramsay Health Care commissioned Sequel PR to raise awareness of its mental health care facilities and programs at select locations in Queensland, Victoria, New South Wales and Western Australia.
Timed to coincide with National Mental Health Week, Sequel PR worked with Ramsay clinicians and managers to identify newsworthy angles, willing media talent and background information to develop pitches for TV, print, online and radio media outlets.
In just a few weeks, Sequel generated over 15 media stories across metropolitan and regional areas.
AMA Queensland is the state’s peak medical body; an independent organisation representing more than 6,700 doctors. For many years, AMA Queensland has contracted Sequel PR as its external communications provider.
Our work together includes proactive public relations and membership campaigns, planning and managing media opportunities, providing 24/7 on-call media support, and issues management.
Australia’s well respected national science research agency is also cutting edge when it comes to social media. To boost its commitment to profiling key scientific moments and milestones, CSIRO commissioned Sequel to develop digital campaigns for two major events and an ambassador profile.
When CSIRO and the world farewelled the Cassini spacecraft on its final mission from the Canberra Deep Space Centre, Sequel developed a series of video stories that also captured over 30,000 views.
A similar result was achieved with our campaign to promote a digital book from CSIRO’S Oceans and Atmosphere division. To announce Olympic swimmer and science nut Cameron McEvoy as the first CSIRO ambassador, Sequel created a video series showcasing Cam and the robotics unit. All social media components were delivered quickly, with high production values, and drew high praise from CSIRO's digital team.
FRIZELLE SUNSHINE AUTOMOTIVE GROUP
Frizelle Sunshine is one of Australia’s largest private car dealerships. Sequel’s scope encompasses 22 south-east Queensland and northern New South Wales dealers, one of Australia’s largest commercial truck dealerships, a major finance business, tyre centre, smash repair business and car wash.
We generate local, state and national media opportunities for the group and work across multiple car brands.
Sequel has secured hundreds of media stories for Frizelle’s over the years and amplified the company’s messaging around its brands, people, partnerships, products and services.
GREAT NORTHERN BREWING - LET IT POUR
Sequel has worked for Carlton & United Breweries since 2010, building and implementing a media strategy for Australia’s fastest growing beer brand.
In 2018, Sequel PR was asked to develop a media campaign with the Great Northern team to support a ‘give back’ to regional Australians suffering at the hands of the drought. In just three weeks, we conceived and implemented a multi-channel national campaign.
Creating the title Let it Pour, we prepared media materials, sourced talent and pitched and supported TV, radio, print and online media opportunities. At the same time, Sequel drove a grassroots campaign reaching an audience of more than 6.7 million Australians and raising more than $1.2 million for drought relief.
Sequel’s strategy, news nous and perseverance delivered hundreds of media stories. The strategy also included leveraging social platforms to amplify the call to action. Let it Pour became a social media sensation appearing on more than 2.2 million individual Facebook feeds.
Merlo Coffee approached Sequel PR to up the ante for Merlo’s public relations as it pursued an interstate rollout, product development and wholesale expansion program. Merlo wanted Sequel PR to help it change direction and better leverage its online content marketing, video storytelling and influencer connections, as well as traditional mainstream media pitching.
Ournew strategy has enabled the Merlo marketing manager to transform the company’s ability to tell its own story nationally, as well as Merlo’s capacity to better leverage its many corporate social responsibility and environment objectives.
For example, Sequel helped create enormous media buzz around a partnership with Newstead Brewing to create a bespoke product we dubbed “Pot Shot Ale” as part of a collaboration for the Regional Flavours food festival in Brisbane.
We also engaged Queensland police, the construction industry and the RSL to develop fresh digital content for Merlo to highlight its support for the national RUOK Day mental health awareness campaign. Later in the year, Sequel launched Merlo’s new compostable cup campaign.
MORETON DAY HOSPITAL
Moreton Day Hospital is a state-of-the-art private facility in the fast-growing region of North Lakes, between Brisbane and the Sunshine Coast.
Sequel organised the Queensland Health Minister to officially open the hospital, highlighting the need for public and private services to collaborate for better health outcomes for Queenslanders.
The announcement received television, radio, newspaper and online news coverage.
More broadly, we secured a wealth of national, state and local media coverage for Moreton Day Hospital and its owners, including a front page magazine feature article, a leading property story, a lengthy profile piece in The Courier-Mail’s business section and on Nine News.
We were subsequently engaged to officially open Dr Hay-Smith’s new eye clinics at Redcliffe and Caboolture, garnering local media and trade media coverage.
A global asset management and disposition company, Ritchie Bros. hired Sequel to lift its profile and sales in regional and remote Australia.
As well as managing Ritchie Bros. social media, we developed a highly effective above and below-the-line campaign incorporating a significant amount of digital (video) solutions that proved highly effective.
Sequel also generated numerous regional, state and national media stories about the global auctioneer, including TV, print and online news.
Our strategy also included trade publication advertorial and a range of shareable social media content. For example, a commercial news TV story was further amplified via 600,000 views on Facebook.