Australian Medical Association Queensland


AMA Queensland is the state’s peak medical body which exists to advance the professional interests of doctors and the health of the community. It is an independent organisation representing more than 6,700 doctors – from residents to registrars to public and private specialists and general practitioners.

For the past five years, AMA Queensland has contracted Sequel Communications as its sole external provider to deliver an array of communications services.  These include: conceiving and implementing proactive public relations campaigns; planning and managing media opportunities; mentoring for internal communications and marketing staff; providing 24/7 on-call media support; and, directing issues and crisis management communication strategy.

Over the years of our association there has been numerous successful awareness and education campaigns delivered including Suicide Watch, See The Signs,  War On Waste and most recently Lighten Your Load which targets rural obesity. Sequel PR also managed communications for AMA Queensland during the 2013/14 doctor contracts dispute