Our Work

The amazing part about consultancy life is the privilege of working across an eclectic array of subject matter for a constantly growing and evolving client network.

One day it’s announcing a world-first medical research breakthrough, the next you’re talking fashion with a blogger. Or there’s the drop everything phonecall from a client with a dramatic development. There’s the feel good story, highlighting the worthy work of a not for profit, closely followed by the 400 page technical report that needs simple explanation.

It’s the rich tapestry of life that keeps us loving what we do and who we do it for.

Sequel PR has been fortunate enough to work on projects that have involved iconic brand names, famous individuals and landmark events.

It’s ever-changing and never dull or predictable but here are just a few of our favourite things.

Beenleigh Rum

Having operated continuously since the 1880s, the Beenleigh Rum Distillery in south-east Queensland is no stranger to change.

When Australia’s oldest registered rum distillery opened a $5 million visitor centre, it turned to Sequel to spread the word.

Helping Queenslanders get their hands on some “Good Money”

Good Shepherd Microfinance

Sequel PR coordinated highly-successful public openings on the Gold Coast and in Cairns.

Launch of Madame Wu


Sequel PR was engaged by RawGROUP to develop and implement a public relations plan leading up to and including the opening of its latest project, Madame Wu.

RSL National

What better way to celebrate an icon than through its extraordinary people and their stories?

In 2016, the RSL marks its 100th anniversary and needed a fitting way to highlight the mammoth team effort that goes on behind the scenes to support thousands of Australian Defence personnel, veterans and their families.

Showcasing a region

Gympie Regional Council

With the town that saved Queensland turning 150, the regional Council embarked on a media blitz to raise awareness of Gympie's hidden treasures.

Spirit of Mateship Christening


Mates4Mates is a not for profit organisation providing practical support for wounded, injured and ill Australian servicemen and women and their families.

Logan Eco-Action Festival

City of Logan

Using PR to promote the Logan Eco-Action Festival saw a record attendance in 2017.

Mummy: Secrets of the Tomb Exhibition

Queensland Museum

The Mummy: Secrets of the Tomb exhibition featured four of the British Museum’s best preserved mummies and more than 100 ancient Egyptian objects.

Australian Medical Association Queensland

AMA Queensland is the state’s peak medical body which exists to advance the professional interests of doctors and the health of the community. It is an independent organisation representing more than 6,700 doctors – from residents to registrars to public and private specialists and general practitioners.

Great Northern Brewing Co. Launch

Carlton & United Breweries

Sequel PR was engaged by Carlton United Breweries in late 2010 to coordinate the media launch of a new Queensland beer specifically brewed for local conditions and tastes – Great Northern.

James Frizelle’s Automotive Group

James Frizelle’s Automotive Group is a family owned and operated business with a rich 30-year history. Sequel was initially engaged to deliver a fast and furious marketing communications strategy including traditional PR and digital fto announce a new $15 million Audi expansion into Springwood.

Conexu Foundation

Communication is the essence of life

Working with the non-profit Conexu Foundation, Sequel PR launched the world’s first trial of a phone system for people with hearing and vision loss.

Drover’s Reunion

The Australian Stockman’s Hall of Fame and Heritage Centre

Longreach’s iconic Stockman’s Hall of Fame engaged Sequel PR in 2014 to promote awareness of its Drover’s Reunion event. The drovers have been gathering for more than 20 years and it becomes increasingly important to capture, document and celebrate the contributions of the ‘old timers’ whose tales are so important to the rural history of Queensland’s west.