How we do it


The amazing part about consultancy life is the privilege of working across an eclectic array of subject matter for a constantly growing and evolving client network.

One day it’s announcing a world-first medical research breakthrough, the next you’re talking fashion with a blogger. Or there’s the drop everything phonecall from a client with a dramatic development. There’s the feel good story, highlighting the worthy work of a not for profit, closely followed by the 400 page technical report that needs simple explanation.

It’s the rich tapestry of life that keeps us loving what we do and who we do it for.

Sequel PR has been fortunate enough to work on projects that have involved iconic brand names, famous individuals and landmark events.

It’s ever-changing and never dull or predictable but here are just a few of our favourite things.

The crema of the PR crop

Merlo Coffee

In 2018, Merlo approached Sequel PR to up the ante for the coffee company's public relations.

Driving your audience

Frizelle Sunshine Automotive Group

Frizelle Sunshine Automotive Group is a family owned and operated business with a rich 30-year history.

Communications strategy

Australian Medical Association Queensland

AMA Queensland is the state’s peak medical body which exists to advance the professional interests of doctors and the health of the community. It is an independent organisation representing more than 6,700 doctors – from residents to registrars to public and private specialists and general practitioners.

Fire up your fundraising

Great Northern Brewing Co.

Sequel PR’s partnership with Great Northern Brewing Co was cemented with the launch of ‘the beer from up here’ in late 2010.

Rev up your public profile

Ferrari Gold Coast

When the world's most iconic car maker revved onto the Gold Coast, Sequel PR was invited to launch the luxury brand into the local market.

Communicating change

Beenleigh Rum

When Australia’s oldest registered rum distillery opened a $5 million visitor centre, it turned to Sequel to spread the word.

Launching your service

Good Shepherd Microfinance

Sequel PR coordinated highly-successful public openings on the Gold Coast and in Cairns.

Talking tech

Croomo

Croomo is one of Brisbane’s most exciting technology businesses, providing cutting-edge digital training to major companies and the public sector.

Updating your public image

Australian Tourist Park Management

Australian Tourist Park Management (ATPM) is one of the country’s largest holiday park management companies, with dozens of parks and resorts throughout Australia.

Showcasing your services

Australian Maritime Systems Group

Australian Maritime Systems Group (AMSG), one of the southern hemisphere’s leading maritime engineering and services companies, turned to Sequel PR to meet several important communications challenges.

Making a splash

KAILO Wellness Medispa

Brisbane's new medispa has a strong pedigree.

Selling science

CSIRO

Australia’s well respected national science research agency is also cutting-edge when it comes to social media.

Big business

Ritchie Bros.

Ritchie Bros. is a global asset management and disposition company, offering end-to-end solutions for buying and selling heavy equipment, vehicles and other assets.

Boosting your event

Logan Eco-Action Festival

Using PR to promote the Logan Eco-Action Festival saw a record attendance in 2018.

Healthy publicity

Moreton Day Hospital

Moreton Day Hospital is a state-of-the-art private facility on Brisbane's northside.

Showcasing a region

Gympie Regional Council

With the town that saved Queensland turning 150, the regional Council embarked on a media blitz to raise awareness of Gympie's hidden treasures.

Eyes on the Outback

The Australian Stockman’s Hall of Fame and Heritage Centre

Longreach’s iconic Stockman’s Hall of Fame engaged Sequel PR in 2014 to promote awareness of its Drover’s Reunion event.