CARLTON & UNITED BREWERIES (CUB)
For the love of your local

LoveOfLocal_B.jpg
LoveOfLocal_C.jpg

Challenge.

The COVID-19 crisis eft Australia’s $20 billion+ pub and club industry reeling. In March 2020, more than 10,000 venues, which employ many of the nation’s 1 million hospitality employees, were forced to temporarily call last drinks.

Solution.

Sequel PR was engaged by the Carlton & United Breweries (CUB) and the Australia Hotels Association (AHA) to get the word out about their For the Love of Your Local national campaign. The two-part national PR campaign provided struggling pubs and clubs with a vital financial injection, encouraging people to buy a voucher for a pint of Carlton Draught, VB or Great Northern from their favourite pub, with the cash going direct to venues and patrons receiving a second pint from CUB when they redeem their voucher. 

Developing two separate and equally successful multi-channelled campaigns, Sequel PR generated nearly 1,000 stories across metropolitan and regional TV, newspapers, online and radio. With a total audience across the two campaigns of 30 million, it is one of CUB’s most successful PR campaigns in company history.

Sequel PR is one of CUB and Ashai's public relations agencies of choice for national and we have completed PR work for various brands including Carlton Draught, VB, Carlton Dry, Asahi's breweries and Great Northern.