Turning complex information into
powerful, accessible messages that stick!
Our dynamic approach to communication is driven by a group of senior media and marketing professionals with decades of experience in public relations, issues and change management, multi-platform media campaigns, traditional and digital marketing communications, event publicity, branding and design.
We strive to be the very best in PR. An enviable national media contact base underpins our ability to conceive and execute communications strategies for well-established and new brands Australia-wide. We are also highly effective in delivering successful grassroots and regionalised campaigns, reaching vital audiences outside urban centres.
Our sought-after training programs offer bespoke group and individual courses tailored to enhance all aspects of media performance, sharpen public speaking and presentation skills, hone crisis and issues preparedness, and inspire creative digital content development and social media strategies.
Digital & design
Social media content & planning
Crisis, issues & change communications
Event & product publicity
Media training... and more!
Sequel PR is a full-service communications PR agency with expert senior staff and 20+ years in business.
We are experienced, hands-on and nimble.
We have proven expertise in creating, planning and implementing successful communications and
marketing strategies for corporate, non-profit and government clients across Australia.
Melissa spent well over a decade in senior roles in metropolitan newspapers, radio and television (with both the Ten and Seven networks). Moving into the public relations arena in 2000, Melissa maintains a large network of media contacts and relationships with key media decision-makers.
Over the years, Mel has managed numerous challenging client briefs dealing with complex and controversial issues from business closures to industrial relations disputes and high-profile legal cases. She has also spearheaded national public awareness and education campaigns and is an in-demand media trainer.
Meet the Team
Michelle clocked up a 31 year career in media, most recently as national newspaper and online editor for News Limited with a strong focus on reporting, copy writing and communications across print and online channels. She also has 12 years' experience in real estate reporting.
Michelle is highly experienced in producing compelling digital content, after years of sourcing and providing online and social media content for The Courier-Mail, The Sunday Mail, Quest Community Newspapers and News Regional Network.
Siobhan has enjoyed a successful career in marketing and communications, spanning more than 30 years. She has an intimate knowledge of the Australian marketing and media landscape and her strong relationships with senior decision makers provide a distinct advantage to any of her clients.
Conceptualising and implementing clever and effective strategy is her strong suit and she has developed and executed highly successful strategies for mega-brands from Great Northern to Coca-Cola and consulted to Audi, AMA Queensland, Asahi, Air New Zealand, Carlton & United Breweries, Coles, RSL, Greyhound, Suncorp, Merlo, Volvo and Mack Trucks and was instrumental in the launch of wotif.com.
Specialising in airline and tourism public affairs early in her career afforded Siobhan an extraordinary amount of experience in critical media liaison and internal and key stakeholder communication. Having been responsible for crisis management and media and marketing at Ansett for 12 years Siobhan has an enviable reputation in the strategic issues and crisis management space.
Siobhan recently completed the University of Oxford Saïd Business School’s Digital Marketing: Disruptive Strategy Programme.
Mel has enjoyed 25 years in the media working across television and magazine production, PR, sport, as well as regional and metro newspapers.
Her most recent position was as editor
of Weekend in Abu Dhabi’s only English-language newspaper, The National. During her four years in the UAE, she freelanced for The Telegraph (London), The Times, and Conde Nast Traveller
(US /Middle East) to name a few.
Mel has held senior positions at The Courier-Mail and Gold Coast Bulletin,
and during the past six years has built her own freelance business, one with global reach.
Mel understands the importance of creating quality content across all platforms and is excited to be a part of the Sequel team.
As a veteran camera operator, Geoff has been fine-tuning his skills long enough to remember the joys of 16mm film.
With more than 40 years’ experience behind the lens, Geoff has captured the action for all of Australia’s TV networks and newsrooms. Geoff is a respected trainer in camera operations and has 40 years' experience producing high-quality content for news and social media.
Geoff also creates training, safety, education and corporate videos and is a qualified drone operator.