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  • Public relations

  • Media campaigns

  • Digital & design

  • Corporate communications

  • Social media content & planning 

  • Crisis, issues & change communications

  • Marketing communications

  • Event & product publicity

  • Media training... and more!


Sequel PR is a full-service communications agency with expert senior staff and 20+ years in business.

We are highly experienced, hands-on and nimble.


We have proven expertise in creating, planning and implementing successful communications and marketing strategies for corporate, non-profit and government clients across Australia.


Clever videos, inspiring photos, ear catching audio! 


We create digital content that gets noticed on any screen.

We breathe life into interesting ideas, without breaking the bank!


Our dynamic approach to communications is driven by a group of senior media and marketing professionals with decades of experience in public relations, multi-platform media campaigns, change and crisis management, traditional and digital marketing communications, event publicity, branding and design.


Sequel PR translates complex information into powerful, accessible messages.


An enviable national media contact base underpins our ability to conceive and execute communications strategies for both well-established and new brands Australia-wide. We are also highly effective in delivering successful grassroots and regionalised campaigns, reaching vital audiences outside the capital cities.


Our sought-after training programs offer bespoke group and individual courses tailored to enhance all aspects of media performance, sharpen public speaking and presentation skills, hone crisis and issues preparedness, and inspire creative digital content development and social media strategies.




Melissa Watter    |    Director    |  mel@sequelpr.com

Melissa spent well over a decade in senior roles in metropolitan newspapers, radio and television (with both the Ten and Seven networks). Moving into the public relations arena in 2000, Melissa has a vast network of current media industry contacts and established relationships with key media decision-makers locally, nationally and internationally.

She has managed a number of challenging client briefs dealing with complex and controversial issues from business closures to industrial relations disputes and high-profile legal cases. Melissa has also spearheaded national public awareness and education campaigns and is an in-demand media trainer having taught some of Australia’s top executives on how to handle media interviews and enquiries.


Siobhan Dooley    |    Director    |    siobhan@sequelpr.com

Siobhan has a career spanning 30 years in senior management and consulting to more than 500 major corporate and government clients.


Her ability to conceptualise and implement clever and effective strategy is her strong suit and she has developed and executed strategies in communications for Ferrari to FMCG mega-brands such as Great Northern and Coca-Cola.

Siobhan has delivered complex campaigns for the likes of AMA Queensland, Carlton United Breweries, Coles, Greyhound, Merlo, Volvo Trucks and was instrumental in the launch of wotif.com.

Siobhan recently completed the University of Oxford Saïd Business School’s Digital Marketing: Disruptive Strategy Programme.


Barbara Cox    |    Senior Account Director    |    barb@sequelpr.com

Barbara has more than 30 years experience in a range of media and communications roles, including as a senior journalist, presenter and producer with the ABC. She has worked extensively for public and private employers and not-for-profit groups in communications services and quick-response, high-pressure environments. Her expertise centres on developing communications strategy, issues management and multimedia story-telling. 


 Michelle Hele    |    Account Manager   |    michelle@sequelpr.com 

Michelle is a highly experienced journalist with a 31 year career in media. She has been most recently a national newspaper and online editor for News Limited with a strong focus on reporting, copy writing and communications across print and online portals. She has more than 12 years of real estate reporting experience from commercial and industrial to residential real estate.


Michelle is highly experienced in producing compelling digital content, after years of sourcing and providing online and social media content for The Courier-Mail, The Sunday Mail, Quest Community Newspapers, and News Regional Network.


Tammy Shipperley    |    Account Manager   |    tammy@sequelpr.com

Tammy began her professional life as a policy analyst at the Treasury Department. She relocated to London in 2004 and spent two years working on communications in local government, before returning to Australia to manage media for Fire & Rescue NSW.

Tammy has an extensive understanding of government and its processes, having managed Fire & Rescue NSW’s Ministerial and Executive team, writing and coordinating ministerial briefs and correspondence, cabinet papers and liaising closely with the office for the Minister for Police and Emergency Services.


Geoff Stock    |    Digital Content Producer    |    geoff@sequelpr.com

As a veteran camera operator and editor, Geoff has been fine-tuning his skills long enough to remember the joys of 16 mm film.

With more than 40 years’ experience behind the lens, Geoff has captured the action for all of Australia’s TV networks and newsrooms.

Geoff is a respected trainer in camera operations and has 40 years' experience producing high-quality vision for news and social media.

Apart from producing high-quality news and social content, Geoff creates training, safety, education and corporate videos and is a qualified drone operator.


Ashley Bullas    |    Creative Services Manager    |    ashley@sequelpr.com

Ashley is Sequel's creative services director and has the uncanny ability to make anyone look great on camera (yes, even you)!


He's a multi-skilled jack of many design trades including print, web, digital, multimedia, photography and video production.

With a strong technical focus and keen eye for detail, Ash has broad experience across large corporate organisations and government clientele in Asia, the UK, New Zealand and Australia.

45 Amelia Street, Fortitude Valley QLD 4006  |  info@sequelpr.com  |  0448 835 591

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