Consumer


Consumer based campaigns are a Sequel PR specialty. From launching retail enterprises to bringing new FMCG product to market, we understand how to capture consumer interest.

As a small to medium enterprise (SME) itself, Sequel PR understands the communications needs of those who operate or are launching a business in the retail or online space. We have successfully delivered short-term, one-off, low cost, high impact campaigns for a range of businesses such as: Endota at James Street (day spa); Wannabeme (children’s fashion e-tailer); Vogue Nationale (hairdresser) and RAW Group (restaurant). We’ve also worked on longer term projects in the retail sector, such as the relaunch of Brisbane’s Wintergarden in Queen Street Mall.

Our team has extensive experience in rolling out tactics such as product sampling; key influencer events; blogger nights; media promotions; sponsorship leveraging.

Sequel PR has delivered public relations and marketing communications strategies for a range of clients within the fast moving consumer goods (FMCG) sector.

Notable brands Sequel PR has partnered with for product launches or promotions include Carlton and United Breweries (CUB), Coca-Cola, Pauls Ltd/Parmalat, Lion Nathan and Dunkin Donuts.

Sequel PR is currently one of just two communications agencies employed nationally and the only agency employed in Queensland by Carlton and United Breweries to assist the in-house team with brand public relations. Sequel PR has worked on brands including VB, Carlton-Mid and our most recent work has been the highly successful launch of Great Northern.