Expertise


Sequel is a full-service strategic communications agency with capabilities and experience across a wide range of areas.

We have a highly-skilled team with proven expertise in the planning and execution of a variety of marketing and communication strategies including:

  • Public awareness and education campaigns for business and government.
  • 24/7 national crisis communications for air, land and sea transport operators.
  • Ongoing issues and stakeholder management and strategic advice for interest groups and regulatory authorities.
  • Fast moving consumer goods campaigns to drive brand awareness and market share for a wide range of retail products.
  • Leveraging sponsorships and/or corporate social responsibility partnerships with sporting organisations across all codes.
  • Rebranding and/or repositioning campaigns for a variety of enterprises (charities, tourist destinations and small to medium enterprises).
  • Copywriting including tenders, annual reports, newsletters and award submissions.
  • Bid document preparation including bid strategy, content development, project management, creative design and document construction.
  • High intensity PR campaigns for annual events, festivals and arts organisations that rely on attendance and/or ticket sales.
  • Major internal communications strategies for complex organisations.
  • Low-cost, high impact PR campaigns for charities and not for profits.