Our Values


Word-Cloud-v2Respect, honesty, passion and expertise delivered within a dynamic environment is what Sequel PR strives to achieve.

Our Sequel Seven core values define us:

  • respect
  • relationships
  • reliability
  • resilience
  • recognition
  • results
  • reputation.

We tell it like it is to our clients and each other, but we strive to always be part of the solution. We’re not perfect and when we’re wrong, we say so. We also don’t hold the monopoly on good ideas, so we love collaborating with clever clients and industry colleagues who challenge us to always go one better.

For the benefit of our clients, peers and our team we embrace integrity, honesty, courage, passion, pride, quality and credibility.