After 20 years as a PR professional, Anita is passionate about demonstrating the role successful communication can play in achieving business objectives. She is able to draw on a bank of experience in public relations, stakeholder communications, issues management and financial communication gained both here in Australia and internationally.
Prior to joining Sequel, Anita worked for leading PR agencies in Brisbane, Dublin and Stockholm. She has provided strategic communications advice to clients from industries as diverse as fashion, defence, resources, transport, infrastructure, pharmaceuticals and biotechnology, and particularly enjoys the challenge of communicating complex issues and concepts.
She gained further experience in media and government relations during her tenure as Senior Media Adviser at QR, where she managed the celebrations surrounding the organisation’s 140th anniversary.