FMCG

Sequel PR has delivered public relations and marketing communications strategies for a range of clients within the fast moving consumer goods (FMCG) sector.

Notable brands Sequel PR has partnered with for product launches or promotions include Carlton and United Breweries (CUB), Coca-Cola, Pauls Ltd/Parmalat, Lion Nathan and Dunkin Donuts.

Since early 2003 Sequel PR has successfully maximised media exposure for Coca-Cola’s many brands including the launch of Diet Coke with Lemon, Cherry Coke, Vanilla Coke, Goulburn Valley flavoured milk and juice range and Mount Franklin Sparkling Water.

Sequel PR is currently one of just three communications agencies employed nationally and the only agency employed in Brisbane and/or Queensland by Carlton and United Breweries to assist the in-house team with brand public relations. Our most recent work has been on Great Northern.