Brisbane is revving up for what media has titled a “dream fight”. On Saturday 2 July, thousands of spectators will fill Suncorp Stadium to watch local good-guy Jeff Horn take on one of boxing’s greatest, Manny Pacquiao. I’m not sure it will be a “dream” for the competitors, who’ve spent countless hours in a gym
The rise and rise and shock demise of larger-than-life businessmen and politicians can make for entertaining viewing. Recent dramatic media stories chronicling pyjama-clad former Ipswich mayor Paul Pisasale’s retirement and subsequent arrest, along with the sick bag clutching court appearance of former Senator and Sunshine Coast businessman Clive Palmer, are attracting plenty of audience eyeballs.
I like to try new things and fairly frequently am asked about the apps and online tools I use to plan and create. There’s so much on offer for communicators, it can be hard to know where to start. So, here’s my current list of go-to gizmos… Canva DIY social media posts, posters, flyers, invitations,
Anyone with experience in media and marketing knows it’s a fast-moving landscape. Sorry, did I say landscape? Maybe I should have said vertical because right now we’re experiencing a fundamental shift in how media is both produced and consumed – the vertical video revolution. Ever since motion pictures were created more than a century ago,
It’s that time of year when the naughtiest, trickiest and cleverest come into their own. April Fool’s Day is like the Superbowl-Oscars for marketers, advertising agencies and PR folk around the world, as our most creative minds compete for the best ‘gotcha’ of 2017. The cool cats at Virgin always seem to get it
This week marked 42 years since the first official broadcast of colour television in Australia. Even though I was around for that momentous switch from black and white, I can’t remember a time when TV wasn’t vibrant. And neither can many of my Sequel colleagues who worked on the small screen. Since turning on
This week I waved off the last of my five daughters. At the same time (actually, almost as fast as the jet she took to Japan), my husband emptied the girls’ rooms and packed everything off to teenage storage. Clearly, his way of grieving the end of fulltime parenting was to remove all reminders of
As if the first 11 months of the year weren’t busy enough, the information overflow hits turbo speed in December. From retailers to politicians, everyone is clambering to spout their end-of-year achievements and spruik their must-have Christmas bargains. Thanks to the rise-and-rise of social media, there’s really no escape. Not only can your message reach